Design-Driven Transformation in Finance | UXDX Community
This talk by Meylin is your chance to peek behind the curtain of Wise's recent rebrand and their entire Design Process, which played a crucial role in achieving their goals.
You'll learn:
*The Power of Rebranding: Discover how Wise leveraged a rebrand to not just update their look, but also to better reflect their evolving mission and resonate with a global audience.
*From "TransferWise" to "Wise": Witness the thought process behind their name change and how it aligns with their broader vision.
*Designing for a Global Audience: Explore how Wise tackled the challenge of creating a brand identity that speaks to a diverse customer base across borders and cultures.
*The Magic of Design Systems: Learn how Wise built a design system to ensure consistency across their product and streamline future development.
*Prioritizing for Impact: Gain insights into Wise's prioritization strategy, focusing on foundational changes before using design to elevate user experiences in key areas.
*Lessons from the Trenches: Hear firsthand about the challenges Wise's design team faced during the rebrand, like securing budget and managing scope creep.
*The Secret Sauce of Success: Uncover the key factors that contributed to the positive reception of Wise's rebrand, including alignment with mission, clear communication, and strategic focus.
This talk is a valuable resource for anyone interested in the power of design to drive brand transformation. Whether you're a designer, marketer, or simply curious about how companies evolve, Wise's rebrand journey offers valuable takeaways and a glimpse into the strategic thinking behind a successful brand refresh.
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