Google rolled out several very major updates in 2020. This 60-minute webinar will get you set up and ready to face SEO in 2021.
Firstly, Aleyda Solis gives a quick rundown of what changed in SEO 2020, what worked and what didn't. She then tells what she expects to change in 2021 and gives actionable tips to help you be a winner in SEO in 2021.
Jason Barnard follows up with a focus on SERP features: what changed in 2020, what to expect in 2021, and, most importantly, what you need to take advantage of.
Hosted by Nitin Manchanda.
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00:00 Introduction to Panelists
06:19 The Increased Complexity of SEO
07:36 SEO Areas to Focus on and Biggest Challenges
10:21 Establishing a Well-Aligned SEO Strategy
12:49 How to Prioritize SEO Activities
13:45 How to Be The Best Answer for The Queries That Matter
19:50 Finding Opportunities for Increased Search Visibility
24:30 Grow and Leverage Your Brand Authority
28:47 SEO Activities You Need to Minimize (Bad UX and More)
38:10 Crawl Budget for Small Websites and Content Pruning
45:20 Jason Barnard on SERP Features for 2021
58:00 Aleyda’s Thoughts on Jason’s Presentation
58:50 Repurposing Content
01:01:16 The 3 Things Google Needs
01:02:30 The Upcoming Core Web Vitals Upgrade
01:07:02 Webinar Conclusion