Human Sounding Generative Chatbots: Strategic and Ethical Tradeoffs
T'24 MBA Fellow Claire Gaffney's presentation, "Human-Sounding Generative Chatbots: Strategic and Ethical Trade-offs," intricately examines the multifaceted considerations involved in the development and deployment of generative chatbots. Claire articulates three primary areas of focus: the strategic decisions underpinning chatbot design, the subsequent design choices influenced by these strategies, and the ethical dilemmas that arise in both realms. She underscores the necessity of aligning the chatbot's purpose, expected outcomes, and stakeholder engagement, illustrating how these elements shape design aspects such as tone, trust-building, and user interface. Additionally, she delves into critical ethical issues, particularly transparency and auditing, offering a thoughtful framework for business leaders to deploy chatbots responsibly and effectively.
