How to Build Hype with Matteo Franceschetti | Where It Happens
Sleep has never been sexier, but it wasn't always that way. On this episode of Where It Happens, Matteo Franceschetti joins hosts Sahil Bloom (@sahilbloom) and Greg Isenberg (@gregisenberg) to discuss how he was able to transform a stale, outdated product into a hot category drawing interest from athletes and big investors. You'll hear stories about how they were able to win over Y Combinator and scale their business. If you want to make noise in a loud room, the episode explores models of disruption ranging from MSCHF to the one-and-only Elon Musk.
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••• THIS EPISODE •••
Matteo Franceschetti: / m_franceschetti
Sahil Bloom: / sahilbloom
Production & Marketing Team: https://penname.co/
FIND ME ON SOCIAL:
Twitter: / gregisenberg
Instagram: / gregisenberg
TikTok: / gregisenberg
Spotify: https://open.spotify.com/show/6aB0v6a...
Apple: https://podcasts.apple.com/us/podcast...
••• SHOW NOTES •••
[00:00] About our guest Matteo Franceschetti
[01:57] What we can learn from Elon Musk
[06:38] MSCHF and building hype on the internet
[09:55] The original fake Andy Warhol
[11:00] Building culture-centered products
[16:33] The importance of authenticity for scaling your business
[18:40] Introduction to Matteo
[19:58] Lessons from founding Eight Sleep
[27:17] Passion as a driving force and targeting “everyday athletes”
[29:58] Working through the supply chain disruption
[32:49] The pros and cons of raising venture capital
[35:18] Matteo's wild Y Combinator pitch
[39:55] Cutting through the noise to connect with specific communities
[43:00] Business in Miami
[46:05] Takeaways
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••• SPECIAL THANKS TO OUR SPONSORS •••
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