Amazon PPC Tutorial From Beginner to EXPERT – Step by Step Amazon PPC Advertising Strategy (Part #2)

Опубликовано: 26 Март 2025
на канале: Brian Noonan

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Amazon PPC Strategy 2022 (Pay-Per-Click) - Can be a very confusing & stressful topic. You can spend a lot of money really quickly with out much results if done incorrectly. To AVOID wasting money and not getting results with PPC - Follow along in this Amazon PPC Step by Step Guide (Part #2)
to learn How to Optimize and Improve all your PPC campaigns.

I'll cover: What different campaign types we set up for Launch, for the "Testing/ On-Going" Phase, what we want to see as far as PPC spend vs. sales, and Target ACOS %. How to Optimize both your Auto and Manual PPC Campaigns, How to extract the BEST Keywords and ASINS, and optimizing your bids, budgets, and different Ad groups.
Finally, Let Me show you Helium 10's all new "ADTOMIC" PPC tool. I'll show you how to use it, and the power behind it. You'll go from Beginner to Expert by the end of this video.

-Thanks for watching. I appreciate each one of you!

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(0:00) Start
(0:30) Intro
(1:45) - Intro to Amazon PPC (Part #2)
(2:25) - How Long do I Wait Before Optimizing PPC
(3:31) - Understanding the Fundamentals of PPC
(4:22) - Different Phases of Running PPC
(4:40) - Target Spend vs. Sales, ACOS, CPC, Spend, and Sales(5:53) - Optimizing Auto PPC Campaigns
(6:05) - Understanding Auto Ad Groups (Close, Loose match)
(8:00) - Optimizing Bids in Auto Campaigns
(10:35) - Auto “Search Terms”
(12:11) - Sponsored Products Search Terms Reports
(14:00) - Understanding Impressions, Clicks, CPC, Spend, ACOS
(16:40) - Negative Targeting
(16:50) - Extracting Best Keywords to Manual Campaigns
(17:40) - Using Negative Targeting in Auto, Search terms and ASINS
(18:18) - Summary of Auto Optimization
(18:49) - Do I ‘Negative Target’ Keywords in Autos, that are in Manual Campaigns
(19:45) - Analyzing & Optimizing Manual Campaigns
(19:52) - Campaign Budgets
(20:10) - Optimizing Manual Exact Match
(23:30) - Helium 10 ‘Adtomic’
(24:20) - Purpose of Adtomic