ClickMagick: How to Use ClickMagick Campaigns With Microsoft (Bing) Ads

Опубликовано: 15 Октябрь 2024
на канале: Ivan Mana
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Microsoft Ads tracking tokens article: https://help.ads.microsoft.com/#apex/...

Hey all!

In this video, I show you how to use your newly-created ClickMagick Campaigns with Microsoft Ads.

If you still haven't created your campaigns in ClickMagick, I strongly suggest you check out that previous video first:    • ClickMagick: How to Set Up ClickMagic...  

That way, you will know how to actually create the ClickMagick Campaigns before promoting it on Microsoft Ads.

If you do know how to create these campaigns and are ready to get started, then follow along with me in this video and let's get started - it's a really simple process!

(1) The first thing you have to do is add the ClickMagick link that we created in the previous video or one that you already created before and add it into the Microsoft Ads "final URL" field.

You do NOT need to use the tracking template - this is the whole benefit of Campaigns, so that you can simply use the final URL and not have to use a redirect.

(2) That's pretty much it, but you can use the Microsoft Ad tokens to create dynamically generated values show up in your ClickMagick account for the separate parameters.

So you would be using their article here: https://help.ads.microsoft.com/#apex/...

Avoid using any tokens that generate an ID number, such as the {adid} or {campaignid} tokens - they will simply generate numbers for you that are pretty meaningless unless you specifically log into the Microsoft Ads account and compare the numbers here with the ones in your ClickMagick account - which beats the whole point of using ClickMagick.

Just make sure to click on the URL builder and just check out the video they have there to see some of the best practices for using these parameters and you should be good to go!

(3) See all the data you need inside of your ClickMagick account!

You can sort by all the different parameters that you use, such as the utm source, utm medium, and so on.

That's it!

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