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While it's the most popular sport in the United States, football has always had a problem with concussions. Football helmets of the past have largely failed to protect football players from head traumas. Seattle company, Vicis, has been changing the football helmet landscape with an innovative new product: the Vicis ZERO1. We had the opportunity to tour Vicis' lab in Washington to take a look at their innovative product.
Vicis CEO & Co-Founder, Dave Marver, states that the ZERO1 is much different from traditional football helmets; it deforms or yields upon impact, like a car bumper, and will rebound without causing the helmet to deform for thousands of impacts.
Vicis CMO & Co-Founder, Dr. Samuel Browd, saw the football helmet industry going down a more after-the-fact road, and saw an opportunity to improve concussion risks proactively with a new, innovative helmet.
Although Vicis has produced a disruptive product to the industry, the NFL has worked closely with the company, and the helmet has begun being used in NFL games.
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