How custom banners are shown INSTANTANEOUSLY: Contextual Advertising at Scale

Опубликовано: 21 Октябрь 2024
на канале: Gaurav Sen

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This is a lesson from the free chapter of "live-streaming app system design" at InterviewReady.

Original InterviewReady Video: https://interviewready.io/learn/syste...

Context-based advertising during sports events is a big challenge, especially when serving millions of users with diverse interests.

In this video, we dive into what works behind the scenes, like recording calibrations, object recognition, ad ranking, user segmentation and video rendering.

The question answered here is: How do you serve dynamic ads to different user cohorts in real-time?

Designing Data-Intensive Applications Book: https://amzn.to/3SyNAOy

Virtual Advertising articles:
https://www.forbes.com/sites/robertki...

https://en.wikipedia.org/wiki/Virtual...

Virtual Advertising Video:   / 1411807406728925196

Supponor: https://supponor.com/

You can follow me on:
Github: https://github.com/InterviewReady/sys...
Instagram:   / interviewready_
LinkedIn:   / interview-ready
Twitter:   / gkcs_

Chapters.

00:00 Intro
00:07 What are contextual ads?
00:44 Recommendation System
01:44 Rendering Options
02:22 Keying out with green screens
03:17 Fixed Camera Stands
04:29 Keeping the players in video
06:00 Object Recognition using AI
07:08 Thank you!

#SystemDesign #Contextual #Advertisements