Ascend 2020: Enabling eCommerce Globally Through Partnership
Asics was eager to accelerate global growth, and in order to do so, it needed to get products in the hands of global consumers faster, with increased speed-to-market. Unfortunately, it didn’t have a localization workflow that could accommodate the pace, and young, nimble DTC companies were quickly becoming a threat. As Asics as an organization looked to make digital transformation a priority, localization quickly rose to the top as an area of the business that could achieve huge efficiency gains through modernization and standardization. Join Alessandra Binazzi to learn firsthand how Asics leveraged digital transformation to enable, grow, and scale with the rapidly changing needs of its customers.
