LinkedIn Ads Conversion Tracking Tutorial (2023) | LinkedIn Insight Tag & Conversions Setup
In this LinkedIn Ads conversion tracking tutorial, I show you how to set up the insight tag for your LinkedIn Ads account in 2023 so you can track conversions and set up remarketing lists.
This is a complete step-by-step tutorial that shows you everything you need to know from A to Z as you watch behind my shoulder.
Table of contents:
0:00 - Introduction
1:04 - Manual LinkedIn Ads insight tag setup
3:13 - Google Tag Manager + Insight tag setup
5:51 - Setting up a lead conversion event
13:21 - Overview of our setup & where to find conversions
I can't stress how important conversion tracking is. Just like you can't hit a target you can't see, you also can't optimize and improve what you can't track... so it's imperative that you set up tracking properly so you are able to see what is working for you and what isn't.
In this video, I show you how to set up the LinkedIn Ads insight tag manually, with Google Tag Manager, and how to set up a lead conversion event.
Once you learn how to set up a lead conversion event, you should be able to set up any other event that you want.
And that is all for this LinkedIn Ads conversion tracking tutorial.
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