How to Use UTM Parameters to Build the Best Campaign Tracking Process in 5 Steps
Watch the recorded live stream to see how to use UTM Parameters to easily build an unbeatable marketing campaign tracking process for your campaigns in 5 easy steps.
We will show you how to setup your tracking components, define your tracking tag needs, create your tracking tags and use them to develop a uniform best-in-class process.
For more information, visit https://www.campaigntrackly.com
This video covers the following concepts:
UTM Builder, URL builder, UTM tracking, UTM Link, UTM parameters, Google Analytics reporting, Campaign URL Reports
00:00 Introduction
00:34 Requirements
02:34 Create the Tracking Model
06:52 Defining Which Media to Track
08:23 Documenting Your Tags and Rules
10:50 Rules for the UTM_Campaign Conventions
13:50 Rules for the Rest of Your Tags
15:20 Add Your Tracking Process as a Required Step
15:54 Document Any Automations and Integrations Required
16:34 Recap and Conclusion
