DroidKaigi 2023 - [JA] The approach to improve the rate of the push notification acc… | Miyabi Gouji

Опубликовано: 12 Май 2025
на канале: DroidKaigi

201

List of sessions - / droidkaigi

The approach to improve the rate of the push notification acceptance (Miyabi Gouji)

Push notifications are an important feature that allows users to communicate with your users outside of your app. However, the hurdle to get users to opt-in for notifications has been getting higher each year. Android 13 also added Notification Permission, which allows users to choose which notifications they want. This seems to have lowered the notification permission rate for users who install new apps. Furthermore, once the permission is turned off, there are few opportunities to turn it on again, so various measures are required to improve the permission rate.

In this session, I will share the actual process that we used for analyzing the notification permission acceptance rate in our apps and implementing remedial measures, as well as the results and the improvement cycle of these measures.
What is push notification acceptance
Behavior of Android 13 and 12 and below
Sharing the issue of notification permission
Factors that cause it to be turned OFF
Number of users who turn it ON
Introduction of initiatives to prevent notifications from being turned off
Channel support
Overview of actual responses
Analysis of users
Behavior analysis of the users who turn on the permission
Hypothesis building
Alignment regarding the degree of contribution to the business
Implementation of measures
Consideration of UI/UX
Detailed implementation
Effectiveness verification
AB test design
Permission change

The discussion will focus not only on improving the permission rate, but also on the process that developers go through to propose and implement measures, and how they are actually implemented and improved. Let's provide a better experience by finding issues and proposing solutions from an engineer's point of view!

DroidKaigi 2023 Session timetable/Slide link - https://2023.droidkaigi.jp/en/timetab...

---------

DroidKaigi is a conference tailored for Android developers. It took place on the 14, 15, and 16 of September 2023.

All participants at DroidKaigi are required to agree with the DroidKaigi Code of Conduct.
This will be enforced on social media and YouTube comments and chats as well:
https://portal.droidkaigi.jp/en/about...

DroidKaigi 2023 and more - https://2023.droidkaigi.jp/

DroidKaigi Twitter - / droidkaigi

#Android #DroidKaigi

----
The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.