How to Track Events & Custom Conversions via the Meta Pixel

Опубликовано: 16 Ноябрь 2024
на канале: XYZ Lab

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How to Track Events & Custom Conversions in Meta Ads

Prerequisites:
✅ Meta Pixel Installed on all website pages

⚙️How to set up Event Tracking in Meta Ads:

1) Access your Events Manager
2) Click on "Add Events" and select "From the Pixel"
3) Select "Open Event Set Up Tool"
4) Paste the URL the Event lives on in the box and click on "Open Website"
5) Click on "Tack New Button"
6) Select the Button you would like to track
7) Label it
8) Finish Event Set up

⚙️ How to set up Conversion Tracking in Meta Ads:

1) Access your Events Manager
2) Navigate to "Custom Conversions" from the left-hand-side menu
3) Click on "Create Custom Conversion"
4) Give your Conversion a name
5) Select the URL conditions
6) Create your custom conversion