In Season 2, Episode 18 - POST SHOW - Philippe Laurent the CEO of EasyLive answers your questions live in the chat room! We review his cloud based video streaming services that make live streaming easier and more reliable. With EasyLive we help take live streaming to a broadcast level with the ability to have redundancies and backup streams. EasyLive shares with us the 3 layers of RTMP (Video, Audio and Data) and explains some of the advanced solutions for monetization and data optimization.
Philippe revealed some very interesting live streaming monetization options using the data channel of RTMP. Because the EasyLive platform is API Driven users can use the Brightcove VideoJS player to display a layer of monetization over live streams. Philippe used the example of a selling a players jersey directly after a goal was scored. You can overlay images and links (basically anything in HTML) on your Video/Audio RTMP stream. Access to the data channel is restricted with most free CDN's such as Facebook and YouTube Live.