How To Build a Landing Page (on Wix)
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In this tutorial, you'll learn how to create a landing page on Wix, one of the most popular website builders out there. A landing page is a great tool to capture leads, promote a product or service, or simply showcase your work.
With Wix, you don't need any coding skills to create a professional-looking landing page. In fact, you can choose from hundreds of customizable templates and drag-and-drop elements to create your perfect landing page in no time.
In this step-by-step tutorial, we'll walk you through the entire process of creating a landing page on Wix, from choosing the right template to adding your content and optimizing it for conversions.
We'll create a landing page that includes:
1. A clear headline and subheading: These should succinctly communicate the main benefit of your product or service and capture the visitor's attention.
2. A compelling hero image or video: A high-quality image or video that showcases your product or service and helps to establish an emotional connection with your audience.
3. A brief description of your offer: A concise summary of what you are offering, highlighting the key benefits for the visitor.
4. Social proof: This includes customer reviews, testimonials, ratings, or logos of trusted organizations that establish credibility and trust.
5. Call-to-action (CTA): A clear and prominent button or link that encourages the visitor to take the desired action, such as filling out a form or making a purchase.
6. A lead capture form: If the purpose of your landing page is to generate leads, include a form that captures visitor information such as name, email address, and phone number.
7. Optional supporting content: This includes additional information, such as features or pricing, that may be helpful for visitors who want to learn more about your offer.
Consider these for your A/B testing:
Google Optimize: https://optimize.google.com/
Optimizely: https://www.optimizely.com/
VWO: https://vwo.com/
Unbounce: https://unbounce.com/
Hotjar: https://www.hotjar.com/
Crazy Egg: https://www.crazyegg.com/
Mixpanel: https://mixpanel.com/
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