How to Use Branding to Boost User Engagement| UXDX Community
Ivan, Creative Director at FlavorCloud, demonstrates how branding could be an impactful tool for engagement when applied in balance with usability and functionality.
Impacted by the works of renowned writers like Chimamanda Ngozi Adichie and Gabriel García Márquez, he demonstrates how storytelling techniques, such as narrative structure, emotional hooks, and character development, can be harnessed to craft products that resonate deeply with users.
Get ready to discover:
*How to weave narratives into product presentations to capture user attention and spark empathy.
*The art of crafting user personas that feel like real people, not just data points.
*Leveraging storytelling to design intuitive user journeys that feel more like guided adventures.
*Unveiling the secret sauce behind companies like Apple, Slack, and Airbnb, whose products weave unforgettable narratives.
Like this content? Find more by following UXDX on:
📚 Linkedin: / uxdx
👉 Subscribe to our newsletter for curated Product, UX, Design & Dev news: https://www.uxdx.com/subscribe/
🌍 Discover the UXDX community: https://www.uxdx.com/
![[FREE] Lefa x Vald](https://images.videosashka.com/watch/KrGgAwoxZD4)
