TACoS vs. ACoS | PPC Tip of the Week
When you're selling on Amazon you should be looking at your PPC spend as your marketing budget - it's really your cost of doing business on Amazon.
Vince Montero, PPC Expert and ADS Product Manager, says you should be looking at your total ACoS metric vs. just ACoS to get a better idea of how your ad spend is affecting your total revenues.
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