Keynote: Why Digital Advertising’s Third Wave Is Destined to Be the Biggest
Retail media is evolving beyond ecommerce search into new formats like display, video, and connected TV (CTV), and new channels like the physical store. In this keynote session from our March 2023 Attention! summit, our principal analyst Andrew Lipsman shares exclusive insights on why the already massive retail media opportunity is still in its early days, and how retailers and brands can take full advantage of its next phases of growth. He also sits down for a special “fireside chat” with Rich Lehrfeld, Walmart Connect’s Senior Vice President and General Manager.
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