To be a successful artist, you have to create content.
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Being a "content creator" is often an insulting term for musicians and recording artists, but it's a necessary part of the game. But how do we go about creating engaging content around our music without making everything about our current release?
Whether you're an artist making content for YouTube, Instagram, TikTok, or something else, there are a few different ways to craft your content strategy so that you serve and entertain your audience on a regular basis.
This is my content creation strategy for Artists and Musicians.
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Timestamps:
0:00 - Intro
0:57 - Welcome
1:07 - What it means to be a “content creator”
2:31 - Content to entertain your audience
3:25 - Connecting with your audience
4:16 - Content that inspires
5:52 - The artist’s content map
7:14 - Every artist should live stream
8:03 - Engagement is what matters
8:58 - The ideal content strategy for artists
9:51 - Outro
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Get help with your music marketing:
Learn to market your music on Spotify: https://artist.tomdupreeiii.com.
Get one-on-one help from me: https://consultations.tomdupreeiii.com.
Hire me to market your music: https://agency.tomdupreeiii.com.
Never miss an update: https://email.tomdupreeiii.com.
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Connect with me:
https://go.tomdupreeiii.com/youtube.
https://go.tomdupreeiii.com/instagram.
https://go.tomdupreeiii.com/twitter.
https://go.tomdupreeiii.com/facebook.
https://go.tomdupreeiii.com/spotify.
https://go.tomdupreeiii.com/podcast.
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Buy merch and support the channel:
https://shop.tomdupreeiii.com.
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The following are platforms, products, and services I use and recommend. Some are affiliate links (some not), which means you can use them to support the channel at no additional cost to you (but it could make a big difference to me).
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Music Distribution:
Amuse: https://go.tomdupreeiii.com/amuse.
DistroKid: https://go.tomdupreeiii.com/distrokid.
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Marketing and Branding:
Carrd: https://go.tomdupreeiii.com/carrd.
PixelMe: https://go.tomdupreeiii.com/pixelme.
ToneDen: https://go.tomdupreeiii.com/toneden.
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Merchandise
Printful: https://go.tomdupreeiii.com/printful.
Shopify: https://go.tomdupreeiii.com/shopify.
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Gear I Use and Recommend:
https://kit.co/tomdupreeiii.
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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.
Thank you for watching!
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#musicmarketing #contentstrategy #contentcreator