Navigating B2B and B2C dynamics with Matt DiBari, CPO
Today, our guest is Matt DiBari, CPOat SpotHero. He has spent the majority of his career working in the automotive industry, the first decade of which was at CDK Global. Matt also served in senior product management and leadership roles at Cars.com before transitioning to SpotHero in 2019.
On today's episode, LogRocket's CEO, Matt Arbesfeld, talks to Matt about the differences between B2B and B2C approaches, the importance of strategic investment, personalization projects, and provides valuable advice for aspiring product managers.
00:00 Introduction
00:42 Transitioning from B2B to B2C and the marketplace model
02:05 Annual and quarterly strategic planning
05:46 Focusing on B2C: High-risk, high-reward projects
07:03 Personalizing the user experience with historical data
10:38 The Process of implementing personalization
13:01 Exploring B2B vs. B2C product management
18:03 Breaking into product management
23:26 Optimal entry points for aspiring product managers
27:26 Outro
Links
https://blog.logrocket.com/product-ma...
/ matthewdibari
What does LogRocket do?
LogRocket combines frontend monitoring, product analytics, and session replay to help software teams deliver the ideal product experience. Try LogRocket for free today: https://logrocket.com/signup/?pdr
