Peter van der Putten - Responsible AI and the Future of Customer Engagement
"Artificial intelligence has far-reaching implications for customer experience, value and engagement. But what’s really possible, how are companies using it in customer engagement at a large scale and who’s really in control?
In this session we will:
• Demystify AI and explain why for responsible application of AI trust, control and transparency is key
• Show how to avoid bias, let the AI explain its decisions and keep large scale machine learning under control with business rules, strategies and policies
• Provide real world examples of how clients across the globe leverage Real AI in a responsible manner to provide a better customer experience, optimize customer value and transform to a customer centric business
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