Structured Data: Schema Сhanges and Updates

Опубликовано: 26 Декабрь 2024
на канале: Semrush Live

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⚠️⚠️ Advanced Stuff⚠️⚠️ Advanced Stuff⚠️⚠️Advanced Stuff⚠️⚠️
In this webinar, Paul Lovell is joined by Jono Alderson and Martha van Berkel to go over the recent changes in structured data from schema.org currently at version 10.0. So if you are looking to keep up to date with the latest changes that no one else is talking about then watch the replay.

Slides and transcript → https://www.semrush.com/webinars/stru...

The Markup Report in SEMrush Site Audit Tool → https://www.semrush.com/siteaudit/

Related webinars → • Structured Data

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00:00 Introduction
02:05 Martha’s Knowledge Graph
03:58 New Schema Rich Results
08:10 Schema Version Releases in 2020: New Proposals
12:05 The Acceleration of Schema Changes and Pending Schema
16:54 Defined Terms, Keywords, and Describing Content
22:13 Two Important Contributors to Schema.org’s Progression
24:02 Linking to Third Party Websites in Your Schema Markup
25:20 Areas in Which Google is Pushing for Schema Changes
29:25 Miscellaneous Pending Schema Changes
39:04 You Can Try Using Pending Schema
40:45 Schema Strategy Specific to Tech/eCommerce Websites
43:07 Tools for Testing Schema
46:09 Any Changes to Recipe Schema?
48:25 ItemCondition and Second-Hand Products
50:00 Panelists’ Favourite “Out There” Structured Data Types and Properties
56:17 Schema Will Get More Technical