How to Setup a Custom Conversion on Facebook
Let me walk you through How to set up a Custom Conversion on Facebook which allows us, advertisers, to track and optimize actions on specific web pages.
Custom conversions are super useful when you’re running a campaign with a website conversions objective, as it allows us to track specific users as they convert on a given web page.
This way, you can choose to optimize for conversions, and Facebook will serve your ad to people who are most likely to complete the preferred action on your website. By implementing custom conversions, Facebook has a better ability to determine whether a user who visited your website ended up converting.
SETUP FACEBOOK PIXEL & EVENT MEASUREMENT
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☑ • Facebook Pixel Setup and Installation...
☑ • How To Setup Aggregated Event Measure...
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☑ Chapters
☑ 00:00 Intro
☑ 00:18 Custom Conversion Setup
☑ 04:20 Activate Custom Conversion
☑ 04:43 Edit Custom Conversion
☑ 05:00 Web Event Configurations & Conclusions
