Adobe Ad Cloud for Retail Overview - Pete Kluge
15-Minute Overview of Adobe Advertising Cloud for Retail Advertisers. Includes Retail advertiser challenges and how the Adobe Ad Cloud solves for them. Experience cloud audience integrations (Adobe Analytics, Adobe Audience Manager), product catalog data feed driven experiences across channels - Search shopping ads, display dynamic creative optimization (DCO) and Facebook dynamic product ads (DPA). Measurement of online advertising impact on in-store purchase, attribution and optimization. Pete Kluge, Adobe Advertising Cloud, Product Marketing.
