How To Build And Scale A Local SEO Agency

Опубликовано: 16 Март 2025
на канале: Semrush Live

1,164

Deepak Shukla and Tom Livingstone of Bright Design talk about:
How to win local SEO clients,
How to deliver at scale for multiple local SEO campaigns,
The SOPs (Standard Operating Procedure) needed to ensure that every campaign is dealt with equally.

00:00 Intro
5:15 Introduction to the Webinar Topics
6:42 Introduction to Tom and his Company
9:55 How Tom Decided to Focus on Just Local SEO
12:00 Is Tom’s Process Profitable at Scale
13:12 What Local SEO is and Processes
15:45 KPIs for Local SEO Clients
16:28 How Client Relationship Management Works
19:25 How Small Businesses Trust the Value of SEO
21:33 Outranking Agency Competitors
23:35 Contacts in Local SEO
25:08 Enforcing the Contracts
29:10 To Focus on a Specific Industry?
30:55 Budget per Niche
33:50 What Deliverables are in Contract
35:50 Dealing with Marketing Managers vs Founders
37:30 Building Up a Client Base
39:55 Describing Outcomes to a Business Owner
42:10 Common to Meet Clients?
44:35 Tom’s Retention Rates
46:45 Keys to Communication Success
49:00 Tom’s Team Structure
51:52 Expansion of the Business
54:45 Do You Need Insurance to Cover SEO Work?
57:25 Some Learning Opportunities

Transcript → https://www.semrush.com/webinars/how-...

SEMrush SEO Toolkit → https://www.semrush.com/seo/

Related webinars → • How to Build an SEO Agency

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