Are you an Essensity fan or maybe just a stylist looking for ammonia-free permanent hair color? Well, drumroll please... we present IGORA ZERO AMM! This permanent color creme is replacing ESSENSITY with a zero ammonia formula that creates natural, true-to-tone results! #ZEROAMM #BeIGORA
What are the key benefits of IGORA ZERO AMM?
IGORA ZERO AMM is a permanent color creme that’s free from ammonia for natural true-to-tone results.
Zero ammonia for optimal color results.
100% ammonia-free
Natural true-to-tone results
Up to 100% white coverage
Improved color direction, coverage & neutralization*
Up to 3 levels of lift (10-series)
What is the technology behind IGORA ZERO AMM?
The formulation with Phytolipid Technology contains a blend of micronized oils and optimized pigment mixes for equal pigment penetration from root to ends. The micronized oils, consisting of grape seed oil & apricot kernel oil, help to improve the color performance for long-lasting true-to-tone color results. Infused with Omega 9, the oils envelop the hair, supporting the moisture balance inside.
What is the difference between IGORA ZERO AMM & ESSENSITY?
The IGORA ZERO AMM formulation achieves improved coverage, neutralization and highlift performance vs. ESSENSITY.
IGORA ZERO AMM can be used with all IGORA Oil Developers.
📙 Chapters
00:00 Introduction
01:39 What is IGORA ZERO AMM?
06:54 Swatch Book
10:31 Model Expensive Brunette
11:38 Demonstration
38:08 Final Look
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