Programmatic SEO - the key to SEO success
A lot of the seo strategy breakdowns that we’ve covered on this channel have a few things in common
1. High Domain Ratings - So high authority websites
2. They have phenomenal on-page
3. They invest very heavily on content
But theres a pattern that you guys might’ve noticed behind these strategy breakdowns where a lot of these big websites take a very significant shortcut to get a big chunk of the traffic their getting.
That shortcut is programmatic SEO. So what is programmatic SEO? - it’s basically the process of finding a set of keywords that have the same head term with some slight modifiers, building structurally identical landing pages at scale to target those keywords that are quite similar, in order to gain a lot of topical authority and get a lot of high quality traffic.
So let me give you guys an example here of what that group of keywords would look like, and then i want to give you guys a couple live examples
Examples:
1. Canva -
I’d recommend you check out that video since i cover all the different examples in depth but check this out - im gonna plug this into ahrefs and we’ll see that this section of this website where all they have is this basically same landing page is getting 7M in monthly traffic - madness
2. Transferwise does this a bunch on their website as well. The most obvious one is the collection of landing pages directly on their homepage
theres a bunch of internal links pointing to a lot of these pages
I uncover how a lot of these big websites get their traffic in this playlist so feel free to check that out - but now let’s talk about how we get started with programatic SEO and some recommendations from me.
How do we get started in Programmatic SEO?
1. First we need that head term
need to make sure theres enough volume and actual number of keywords
What does a headterm look like? - well we basically want that head term to have a bunch of modifiers - so a great example is any head term and the modifier is a city - so for example looking up
1. weather in
2. vegan restaurants in
2. Build a landing page that structurally is perfect.
1. So obviously the landing page you build will be different for each head term - but if we check the Canva example out theres a lot of great things there:
1. 1 h1 with the main keyword
2. Bunch of h2’s with variations of their main keyword
3. Image has a relevant alt text
4. some internal links to other relevant pages
3. Unique content for each - Be careful with AI content!!!
Now it would be super easy for me to tell you guys to just have identical content for all these pages, but we have to be careful here if google sees that were publishing 500 pages that are identical in terms of structure AND content, we might be getting in trouble
Highly recommend making sure that all the content is different and unique. Even adding a paragraph and an FAQ for each page that is different will already be a gamechanger.
Also as a last thing be careful with AI Content - i’ll be doing a video about creating content with AI soon, but the main thing here is AI can definitely help you with the ideation and with some of the execution just make sure that you don’t publish content at scale exclusively with AI without first reading through and making sure that the quality of the content is high.
4. Internal links - make sure all pages are properly connected so that authority is flowing
Timestamps:
0:00 The shortcut to successful SEO strategies
0:33 What is Programmatic SEO?
1:05 What does Programmatic SEO look like?
1:45 Canva is a master of Programmatic SEO
3:20 Transferwise (Wise) also does this!
4:16 How do we get started with Programmatic SEO?
4:38 #1 Keyword Head Term + Modifiers
5:18 #2 Build the perfect landing page
6:56 #3 Unique Content (Sorry)
7:43 #4 Internal Links are essential
8:04 Checkout my fave playlist
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