Webinar: The rise of earned media: - why PR and earned is ready to secure its rightful place
In a complex media and marketing world where advertising and other forms of paid media are suffering from competition and consumer indifference, earned media – particularly editorial content – is growing in importance for brands.
The challenges for paid media models – from ad blocking to video viewability stats – are clear but in this webinar we will explore how new technology and an appreciation of this challenge is helping earned media gain its rightful place in the media mix.
In the past, PRs and communicators have suffered from not having the right tools and techniques at their finger tips and this webinar show how they might understand different aspects of paid, owned and earned media are contributing to their overall campaign success.
Patrick Barrett, founder and MD of Simpatico PR, and a former editor of Media Week, and Tom Ritchie, product and marketing director, Cision EMEA discussed:
· Challenges to paid, owned and earned media channels
· The changing media landscape
· How brands are combining earned and paid channels for success
![[VAC Undetected] TF2 Aimbot - Project Darkstorm [13/08/2012]](https://images.videosashka.com/watch/5mbVwZdgzPY)
