How to Dominate Featured Snippet SEO

Опубликовано: 30 Сентябрь 2024
на канале: Darren Taylor

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I am sure you've gone to Google and typed in a query and got the answer to your question directly from Google without needing to actually go to a website because Google has served the answer to you directly from the search results

These are called Featured Snippets and they allow your content to show to users directly from within Google. In this video I am going to show you how to best optimize your content to show in the featured snippets, how to spot opportunities to show in the snippets and also outline the disadvantage of showing here.

Just so we're clear, featured snippets are a section on Google's search results page where a user can get answers to their questions, so how can you spot opportunities to show here. Well first you need to understand the type of content format Google likes here. here are the 4 things Google loves to promote to the featured snippets

succinct answers to a users question as text
bulleted point lists
numbered list
Tables

Firstly Google likes to pull answers to a users question from a sentence or 2 on users website. So if your blog post or website or blog post has a sentence that answers a users questions well, Google can pull it into the snippets.

You can massively improve the likelihood of showing your content here by mentioning the question the user would ask on your page content. So for example, if you're answering the question "is bacon unhealthy" you want to ensure you mention the question on the page too. It's not a failsafe, but in my experience, it helps.

Moving on to bulleted lists - Google likes to use this format if there is an opportunity to serve a snippet to users where they are requesting a list. - For example, if I go to Google and type in "list of UK energy suppliers" you'll notice the result will list all energy suppliers in the UK, you'll see an example of this.

For numbered lists - Google likes to pull content in that explains step by step how something should be done. For this they like to use numbered lists. For example, a search for "how to cancel netflix" you'll see the result is step by step

Finally - for tables, the same principle applies. If you put content into a table, Google often pulls data sets and more complex snippet requests from tables. For example perform a search for HSBC sort codes - so HSBC is a bank and sort codes in the UK are called routing numbers in the US I think, but you'll notice how the snippet looks on Google vs the page it was taken from. google has literally lifted part of the table

How can you spot opportunities to get into featured snippets?

Go to Google and type in questions people are asking around your niche. Then scroll down and use Google's "people also ask" you'll see on screen here Google provides a near infinite list of questions people are asking around your niche and you can keep expanding it to find ideas on where you could show on the snippets.

But what if you want to opt out? maybe you don't want Google to 'steal' your content to show it on their page, or maybe you're not happy with the context of where you're snippet is mentioned

How can you opt out of featured snippets?

You can opt out of featured snippets by preventing snippets on your page using the below code in angled brackets on your web pages.

meta name="googlebot" content="nosnippet"

This will remove all snippets on your page, including those in regular search results.

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