How to Change the Attribution Model in Google Ads
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How to Change the Attribution Model in Google Ads:
1) Navigate to Goals (left-hand-side-menu)
2) Select Summary under Conversions
3) Click on the Conversion Action you would like to modify
4) Click on Edit Settings
5) Under Attribution select one of the below options:
Data Driven
Last Click
Don't forget to Save!
That's it!
