Why Listings Management Still Matters | 5 Hours of Local SEO
Citation consistency used to be the consensus #1 local ranking factor. Cut to six years later and many leading local SEOs now dismiss listings management and citation consistency entirely.
While GMB has gained and listings have declined in relative importance, Uberall looked at the data and found that listings still matter for visibility, engagement, and ranking. Greg Sterling takes us through the findings from an extensive look at more than 100,000 locations.
Hosted by Shelly Fagin. Guest experts: Amanda Jordan, Matt Lacuesta.
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00:00 Introduction
03:42 Greg starts the presentation
04:47 Uberall at a glance
05:32 Definitions, briefly
08:12 In the interim, a couple of things happened
10:12 Do local citations matter anymore?
11:47 We can all agree
12:22 Does long-tail matter?
15:52 Listing completeness: impact on engagement
23:37 Q&A: Local landing pages for offices
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