Explosive Trail Running Shoe Growth: Why You Should Care
In this conversation, Josh and Taylor delve into the world of trail running shoes, exploring the evolution from heritage brands to modern innovations.
They discuss the significance of sustainability, performance, and unique design features in brands like NNormal and Speedland. The dialogue highlights the importance of material quality and innovative technologies in creating effective trail running footwear. In this conversation, Josh and
Taylor Bodin explore the evolution of trail running shoes, focusing on the balance between performance and design. They discuss various brands, including Speedland and Norda, highlighting their unique approaches to shoe technology and marketing.
The conversation delves into the materials used in modern footwear, the importance of brand identity, and the growing community around these products. Ultimately, they emphasize the abundance of options available to consumers and the positive trajectory of the trail running industry.
03:01 Heritage Brands vs. Modern Innovations
06:02 The NNormal Brand and Its Unique Approach
08:59 Sustainability and Performance in Trail Shoes
11:59 Speedland: A New Era in Trail Running Shoes
15:09 Innovative Features of Speedland Shoes
18:06 Comparing Michelin and Other Outsole Technologies
29:23 The Evolution of Shoe Technology
32:04 Performance vs. Design in Trail Running Shoes
35:02 Brand Identity and Market Positioning
37:02 The Rise of Norda and Its Unique Community
39:59 Innovative Materials and Their Impact on Performance
46:04 The Future of Trail Running Footwear
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https://www.evergreentrailruns.com
Register for Devils Gulch - https://ultrasignup.com/register.aspx...
Salt Lake Foothills Trail Races - May 31, 2025
https://openrangeraces.com
PATH Projects - my favorite running shorts
https://pathprojects.com/borderlands
Use Borderlands10 for 10% off
VKTRY Insoles - I wear these everyday
https://VKTRY.com/borderlands
Click on the link for 20% off
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https://Borderlands.cc
/ runborderlands
trail running, shoe reviews, gear, sustainability, innovation, Normal, Speedland, heritage brands, performance, footwear, trail running, shoe technology, performance footwear, brand identity, Norda, Speedland, Vibram, shoe materials, running community, outdoor gear
