Create a Hybrid Online and Offline Customer Journey
Explore the dynamic intersection of online and offline marketing with Susan Stavitzski, Senior Product Manager at CarMax, as she unveils the secrets to creating a seamless customer experience that bridges the digital and physical realms, enhancing brand awareness and boosting conversion rates.
Introduction to Online-Offline Integration:
The concept of blending online and offline marketing strategies.
The significance of this integration in boosting brand awareness and customer engagement.
How a seamless online to offline experience can revolutionise retail marketing.
Strategies for Effective Integration:
Key strategies for harmonizing online and offline marketing efforts.
The role of digital marketing and SEO in driving offline engagement.
Techniques to ensure a consistent brand message across all platforms.
Common Challenges in Online-Offline Marketing:
Identifying and overcoming obstacles in integrating online and offline experiences.
The importance of data analytics in understanding customer behaviour across channels.
Outcomes of Successful Integration:
The impact of a unified online-offline strategy on brand loyalty and sales.
Real-world examples of successful online to offline marketing campaigns.
Susan Stavitzski shares her expertise on creating a cohesive marketing strategy that
effectively combines the digital and physical worlds. This talk is essential for marketers, brand managers, and business leaders looking to enhance their brand's presence in the ever-evolving retail landscape.
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