Attribution Models And Ad Interactions On YouTube And Google Display Ads
Here's the full text from the email:
Hello,
We're reaching out because you've set up conversions and run YouTube or Google Display Ads in the recent past.
In order to help you understand where your conversions are coming from and provide more transparency around your customers' paths to purchase, we'll be upgrading attribution models in the coming months to cover YouTube and Google Display Ads interactions. This change will increase visibility into your customers' journeys and provide additional insight into how budgets can be allocated to maximize impact across YouTube, Google Display Ads, Search, and Shopping campaigns. You may receive a notification in your Google Ads account once your models are upgraded.
If one or more of your conversions are using a non-last click attribution model, you may see conversion credit shift between and within your Search, YouTube, and Google Display Ads campaigns. If you use automated bidding, you can review the guidance in the Google Ads Help Center for how to manage any performance fluctuations that may result from these credit shifts.
For any questions, you can reach out to us by completing the Contact Us form and mentioning "attribution models."
Sincerely,
The Google Ads Team
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