Advanced Keyword Research

Опубликовано: 02 Февраль 2025
на канале: London International Studies UK

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The core of every SEO content strategy is keyword research. You need to know what people are searching for and provide that content.You need to make sure the keywords you're writing for are:

relevant for your business
tackle customers during a certain buyer-journey phase
have enough traffic to make your efforts worthwhile

So, how do you do that?

Well, there are a couple of tools which can help you figure this out:

Ubersuggest - https://neilpatel.com/ubersuggest/
Ahrefs - https://ahrefs.com/(paid)
SurferSEO Chrome extension https://surferseo.com/keyword-surfer-...

Tips and Tricks :

Group long-tail keywords by main topic/keyword. During the keyword research phase, you'll find many similar long-tail keywords covering the same main topic. Group them all and write a long-form piece of content, tackling each keyword inside it. This way you avoid content cannibalization issues.
Go for low-competition keywords if you're just starting out or you know your website is not yet an authority.

Find which keywords your competition is ranking for and steal them by writing 10x better content.