RFM Analysis Tutorial In Pandas: Simple Customer Segmentation Analysis

Опубликовано: 07 Февраль 2025
на канале: Jie Jenn

10,031

214

RFM analysis is a marketing technique used to group customers based on recency, frequency, monetary scores assign to each customer, and it's one of the most popular marketing analysis. In this tutorial, we will learn how to run a RFM analysis using Pandas in Python.

📎 Download Raw Dataset: https://drive.google.com/uc?export=do...

► Buy Me a Coffee? Your support is much appreciated!
-------------------------------------------------------------------------------------------
☕ Paypal: https://www.paypal.me/jiejenn/5
☕ Venmo: @Jie-Jenn
💸 Join Robinhood with my link and we'll both get a free stock: https://bit.ly/3iWr7LC

► Support my channel so I can continue making free contents
---------------------------------------------------------------------------------------------------------------
🛒 By shopping on Amazon → https://amzn.to/2JkGeMD
👩‍💻 Follow me on Linked: / jiejenn
🌳 Becoming a Patreon supporter: / jiejenn
✉️ Business Inquiring: [email protected]

#DataAnalysis #DataAnalytics #RFM #pandas #python