The 3-2-1-1-0 rule helps organizations ensure recoverability when it is needed most. The basics of it means there should be 3 copies of data, on 2 different media, with 1 copy being off site. In addition, there should be 1 copy offline, air-gapped or immutable and 0 errors with SureBackup recovery verification. News article after article proves that bad things happen to good servers, storage and data. Now, more than ever, the 3-2-1-1-0 rule helps organizations have control and ensure recoverability.