Brian Elliott, Periscope, a Mckinsey Solution, CEO, interview on ChannelAsia - Phygital Retail
Watch Brian Elliott, CEO of Periscope, in this short interview about the convergence of physical and online retail. He explains why online shouldn’t be seen as a threat to brick and mortar outlets and how big data is a win-win for both consumer and retailer. He also offers suggestions on the way forward for online start-ups and established players.
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