Only Pro Marketers Use These Untapped Marketing Channels

Опубликовано: 27 Январь 2025
на канале: Marketing Against the Grain

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Are you tired of spending your advertising budget on the same stale channels?

Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitive edge. Learn more on the potential of working with creators, the overlooked benefits of YouTube ads, and the power of point-of-need advertising to reach your audience in high-engagement moments. Discover how these innovative strategies can amplify your brand's reach and skyrocket your ROI in this must-listen episode of Marketing Against the Grain.

Mentions
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Lenny Rachitsky https://x.com/lennysan
Grammarly https://www.grammarly.com/
A Clockwork Orange https://en.wikipedia.org/wiki/A_Clock...)

Timestamps
00:00 Advertising trends and strategies.
04:33 Billboard advertising can be effective targeting. Consider influencers.
07:33 Authentically engage creators, incorporate flexibility, provide unique content.
13:02 Measuring YouTube ad impact on revenue.
14:43 Creating an effective hook for marketing content.
18:36 Uber's effective mobile advertising targets captivated audiences.
23:27 Company collaboration to showcase each other's products.

Resource
[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:
📲Kipp Bodnar,   / kippbodnar
📲Kieran Flanagan,   / searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.