Creating a Google Optimize Experiment with GA4
Now that you can connect Google Analytics 4 with Google Optimize, we figure we ought to create an experiment using the connection!
We will work out the connection of Google Optimize to Google Analytics 4 as well as create an experiment based on the GA4 events completed.
0:00 - 2:15 Intro/ technical issues
2:16 - 4:19 How to create a new Google Optimize account
4:20 - 5:40 How to set up Google Optimize with Google Tag Manager
5:41 - 7:12 Technical redo
7:13 - 7:30 How to link Google Optimize to Google Analytics 4
7:31 - 10:21 How to create a new Google Optimize experiment
10:22 - 13:40 Create a test with Google Optimize
13:41 - 17:45 Using GA4 audiences with Google Optimize
17:46 - 19:00 Finish Optimize setup
19:01 - 19:11 Set experiment dates in Google Optimize
19:12 - 21:39 Google Optimize reports
21:40 - 24:08 Google Optimize differences with GA4
24:09 - 24:51 Where to see Optimize results in GA4
24:52 - 26:02 Outro
Learn more about GA4 👉 • Google Analytics 4 Analysis Hub
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