Using Buyer Personas to Build Customer-Centric & SEO Driven Content
As the world becomes more connected with advances in technology, the competing stage for customer’s attention is fiercer than ever. So, how can you successfully position yourself online, so that you grab your audience’s attention?
In this webinar, we discuss how to increase your customer engagement and in return drive high-quality leads to your site by truly understanding your customers. We share our best practices in developing personalized content with you. So, that it will truly resonate with your audience as you continue to provide meaningful solutions to their everyday pain points.
Slides → https://www.semrush.com/webinars/usin...
Semrush Content Marketing Toolkit → https://www.semrush.com/content-marke...
Related webinars → • Content Marketing and PR
More webinars → https://www.semrush.com/webinars
Read more → https://www.semrush.com/blog/category...
00:00 Introduction to Guests and Topic
06:15 What Are Buyer Personas?
09:00 Buyer Persona Example
10:32 Why Buyer Personas Matter
12:15 The Importance of Search Intent
13:53 What Good Content Marketing Looks Like
21:45 ROI of Customer-Centric Content
24:29 Asking Good Questions About Buyers
26:50 Aligning Buyer Persona Research with SEO
31:55 A Four-Pronged Approach to Better Buyer Personas
34:10 Balancing Branded with Customer-Focused Content
38:40 Buyer Persona Tools
40:31 Eliminating Unnecessary Personas (And Content)
45:00 Mystery Webinar Guests!
