Two-thirds of event exhibitors don't follow up 🙈
"Two-thirds of event exhibitors don't follow up." 🤯
Look, we get it. Events can be exhausting.
You've schmoozed, you've demoed, and you've probably consumed your body weight in lukewarm coffee and questionable sandwiches with the crusts cut off. The very last thing you want to do is send ANOTHER email.
But here's the deal: those leads are HOT.
They've already shown interest in your business. If you don't strike while the iron's hot, they'll forget you faster than you can say "free swag."
And all that time and money you invested in the event? Poof. Gone.
So jump on those leads. Make it snappy, make it personal, and we beg you, make it happen.
Here's a quick cheat sheet:
Connect - Reach out on LinkedIn, send a quick email, and maybe even a handwritten note if you're feeling fancy. Just make contact!
Nurture - Don't be THAT person who bombards them with sales pitches. Share valuable content, offer insights, and be a resource. Become their go-to expert. Be a friend (but not the awkward kind)
Convert - Gently guide them towards that sale. Offer a free consultation, a discount, or a trial. Show them you're serious about helping them.
Want the full breakdown, complete with ninja-level follow-up tactics?
Dive into our latest video via the link. We're spilling all the secrets to dominating your next industry event.
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