Creating a Winning SEO Strategy in 2021

Опубликовано: 14 Декабрь 2024
на канале: Semrush Live

3,918

0In this webinar, Harry Sanders and Jimmy Page explain why getting off to a good start in 2021 with a powerful SEO strategy is a must. How to pull together a robust and well thought out strategy that will help your website rank well on Google. Time and money can be wasted hand over fist if you just dive in and spend time working on things that might not pay off so well. SEO is a huge field, that's why it's so important to focus your efforts by planning and executing a winning SEO strategy.
We cover the two main aspects of any SEO Strategy:
Planning, How to come up with a winning SEO strategy. By Jimmy Page
Execution, How to put your winning SEO strategy into practice. By Harry Sanders
Co-hosted by Peter Mead and Nik Ranger.

Slides and transcript → https://www.semrush.com/webinars/crea...

Semrush SEO Toolkit → https://www.semrush.com/seo/

Related webinars → • Australian Search Marketing Academy (...

More webinars → https://www.semrush.com/webinars

Read more → https://www.semrush.com/blog/b2b-seo/

00:00 Introduction to Topic and Panelists
05:01 Overviewing the 5 Steps to A Winning SEO Strategy
07:38 Understanding SEO at a Macro Level with Semrush
11:56 Turn High-Level SEO Insights into Specific Business Goals
12:57 Analyze Opportunities at the Micro Level
15:38 Orchestrating an SEO Resource Ecosystem
19:55 How to Convince People An In-Depth SEO Strategy Is Worth It
23:17 A Quick Game to Understand Search Intent
24:35 How to Perform a Technical Audit: 7 Steps
28:20 Figuring Out Technical SEO Priorities
30:15 Tips for Improving Site Speed
39:40 Optimizing Site Infrastructure
42:53 Core Web Vitals vs General Page Speed Metrics
44:56 Long-Tail Keywords
47:26 AMP Pages: Do You Need Them?
50:13 Will A 4-Second Load Time Be The New Speed Benchmark?
52:35 The Impact of Covid-19 on SEO Strategies
55:10 SEO and Marketing Budgets
57:50 Panelists’ Top Takeaways on SEO Strategy in 2021