Typography 101: Essential Terms and Tips for Graphic Design Beginners
Typography is a crucial aspect of graphic design. It refers to the art and technique of arranging type to make them visually appealing and easily readable. Typography plays a significant role in conveying a message, setting a mood, and creating a memorable visual identity.
💡 WHAT YOU'LL LEARN
► Type terminology
► Rules for designing with type
💡 READ
► Read more about typography for designers on my website: http://cryestudio.com/graphic-design-...
💡 CONTENTS
00:00 - Introduction
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00:16 - Type Terminology
00:17 - Font
00:23 - Typeface
00:34 - Display text
00:41 - Body text
00:50 - Serifs
01:03 - Sans serifs
01:15 - How to measure type
01:17 - Points
01:25 - X-height
01:30 - Baseline
01:40 - Ascenders
01:44 - Descenders
01:49 - Type spacing
01:57 - Leading
02:03 - Tracking
02:10 - Kerning
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02:18 - Rules to follow when designing with type
02:22 - Caps vs lowercase
02:32 - Bold, italics, shadow, underline
02:40 - Reversed text
02:50 - Line length
02:57 - Text alignment
03:08 - Hyphens
03:14 - Orphans
➡️ FOLLOW ME
► Subscribe to my YouTube channel: / @cryestudio
► Check out my blog and get in touch: http://cryestudio.com
► Check out my graphic design portfolio: https://www.behance.net/cryestudio
⬇️ FREE DOWNLOADS
►Download a free print prep checklist for Adobe InDesign: https://cryestudio.ck.page/a2b560611c
►Download the free project brief template: https://cryestudio.ck.page/90e3e67c23
➡️ PRODUCTS
► Use my affiliate link to download Adobe software: https://adobe.prf.hn/click/camref:110...
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➡️ PRODUCTS
► Use my affiliate link to download Adobe software: https://adobe.prf.hn/click/camref:110...
Have other questions not covered in this video? Let me know in the comments below.
👩 WHO AM I
My name is Kellie Crye Ward. I am an art director who has been working in the graphic design industry for 15+ years.
In addition to my full-time design career, I have a freelance design business (CryeStudio.com) and teach graphic design at a local university. My goal is to make learning graphic design and software easy to understand and accessible to all.
Subscribe to learn the fundamentals of graphic design, Adobe software, and how to unleash your creativity.
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